Market Insights

clear-headed analysis of THE clinical & commercial value OF new technologies

  • Unmet clinical or professional need
  • Commercial viability of technology
  • Prospects for adoption in clinical practice 
  • Likelihood of achieving valid proof of concept
  • Size and growth of the addressable market
  • Attractiveness to investors of business model
  • Potential for sustainable competitive advantage
  • Challenges of regulatory and reimbursement environment

We offer expert guidance for developers, marketers, and institutional and private investors in pharmaceuticals, medical devices, and biotechnology.