Idea Testing and Refinement
EARLY STAGE CONCEPT TESTING
Notwithstanding occasional demonizing of the process, asking people what they think (in the right way) yields some of its greatest value when testing new ideas. Knowing what prospective users think will clarify what is required to get funding and get to market, and provide a vision for where you might capture a unique market position.
For some ventures, our strategic analysis and recommendations will uncover or validate quick wins. For others we may find more progress is required in refinement of the technology itself, the development plan, or communication strategy.
The best undertakings don't just happen; certainly they are the product of intuition, ambition and passion, but they are also the product of informed decisions. We inform decision-making, find untapped potential in the market, and identify the means to generate excitement among funding sources and customers.